Private-label event commerce for brands that refuse beige

Launch the event brand they remember.
Own the system that runs it.

Velerenne gives agencies, venues, promoters, and operators a fully branded event commerce stack: public event pages, checkout, QR tickets, check-in, CRM, campaigns, automation, analytics, referrals, platform provisioning, and API-first infrastructure. Every company gets its own domain, its own isolated database, and direct control over payments, audience, and presentation.

Request a private demo → See the platform

White-label options on paid plans 0% cut from ticket revenue Automated workspace setup

dashboard.riverside-events.co.uk

Revenue this month

£24,180

Tickets sold

1,847

Campaign attribution

67%

Summer Jazz Festival

Jul 5 · Riverside Meadow · 412 sold

Live

Corporate Dinner & Awards Night

Aug 22 · The Grand Hotel · 280 sold

Live

Autumn Food & Drink Fair

Oct 11 · TBC · 0 sold

Draft

Works with the tools you already use

Sell 1,000 tickets at £45 each.
Keep your ticket revenue.
Build your brand with every booking.

Starter is free, with paid plans priced per client company. Your clients keep every penny from ticket sales. Always.

The old way is costing you more than you think.

Every agency managing event clients has been here. Pieced together, patched up, and handed over with a prayer it doesn’t break on the night.

Without this platform

✗3–4 weeks to build a one-off ticketing integration per new client
✗Shared database with a tenant ID filter — one bug exposes everyone
✗Eventbrite embeds that kill your client’s brand on their biggest night
✗Payment flows that touch your infrastructure before reaching the client
✗“Analytics” means a CSV you email over on a Monday morning
✗Every new client means starting from scratch — again

With this platform

✓New client setup without a custom build
✓Fully isolated database per client, provisioned automatically
✓100% white-label — their domain, their checkout, their brand on everything
✓Payments go direct to the client’s Stripe — you never touch their money
✓Revenue intelligence: attribution, cohorts, CRM — on their dashboard
✓One deployment serves every new client, forever

Auto

from zero to a live client ticketing site

∞

clients on a single deployment, forever

100%

isolated — separate databases, not row filters

cut from your clients’ ticket revenue

Built for operators who need the whole machine, not another pretty widget.

Velerenne is not a watered-down embed. It is the sales layer, guest layer, ops layer, and platform layer for modern event brands.

🏗️

Add a new company in minutes, not months

Provisioning is fully automated. Enter their name and subdomain, hit create. The platform builds an isolated database, runs the full schema, seeds admin credentials, and returns a live login URL. That’s the entire onboarding process — without a custom build.

🎨

Their brand. Their domain. Nothing else visible.

The checkout, confirmation emails, QR codes, and every pixel of the ticketing site carry your client’s identity exclusively — their domain, their colours, their Mailgun sender. Their customers will never see a platform name. Not even ours.

📈

Stop being the person who explains the spreadsheet.

Revenue Intelligence gives your clients real answers on their own dashboard — which email blast drove which sale, which customers are about to lapse, what their top-spending segment looks like. You stop being the analytics translator.

The complete stack, ready to go.

Everything an event organiser actually needs is already here. Every feature is exposed as clean JSON APIs, with a polished white-label frontend included.

🔐

True multi-tenancy

Every client gets their own Bunny Database. Not row filters — a real wall. A bug in one account can never reach another client’s data.

💳

Stripe & SumUp

Each client connects their own payment account. Revenue goes directly to them. You never handle their money or their PCI compliance obligations.

📧

Drip email campaigns

Automated emails at configurable offsets before and after each event. Reusable templates. Segment blasts. All managed from the client’s own dashboard.

📱

QR code check-in

Any device, any browser. No app download for staff. Check-in tokens are separate credentials from admin access and rotatable at any time.

🎟️

Flexible ticketing

Multiple tiers, sale windows, capacity limits, custom attendee fields, discount codes, comp tickets, transfers, waitlists, and referral tracking — all included.

📊

Revenue intelligence

Campaign attribution, 18-month cohort retention, and an auto-segmented CRM: lapsed, high-value, at-risk, repeat, new. Shipped April 2026.

⚡

Edge-native & global

Deployed on Bunny Edge Scripting. Requests served at the nearest PoP worldwide. Global edge routing with a separate database for each company.

🔒

Security first

AES-256-GCM for stored credentials, PBKDF2 passwords, HMAC-signed webhooks, idempotency keys, rate limiting, and hardened security headers on every response.

🔗

Headless & API-first

Every feature is a clean JSON endpoint. Build your checkout in React, Next.js, or anything else. Or deploy the included white-label templates as-is.

See all features in detail →

Everything we offer, on one homepage.

This is the actual product surface as it exists today across the public frontend, the organiser dashboard, the platform admin layer, and the automation stack.

Public event storefront

White-label checkout

Organiser dashboard

CRM + campaigns

Venue check-in

Platform provisioning

Discover distribution

Headless APIs

Sell beautifully

Ticketing, checkout, and guest experience

Public event listing and event detail pages with categories, tags, imagery, organiser info, and live availability.
Flexible ticket types with pricing tiers, sale windows, min/max order rules, inventory controls, and custom attendee questions.
Private and password-protected events, discount code validation, comp tickets, branded confirmations, and iCal downloads.
Stripe or SumUp per company, direct-to-client payouts, branded QR tickets, public ticket view pages, transfers, and waitlists.

Grow the audience

CRM, campaigns, referrals, and retention

Customer records with order history, audience presets, tag management, notes, and CRM sync tools.
Email campaigns to targeted audiences, campaign attribution, conversion reporting, and per-campaign performance views.
Automated reminders, drip schedules, abandoned basket recovery, reusable templates, and manual reruns from the dashboard.
Referral tracking, partner management, platform affiliate flows, discover subscriptions, and repeat-purchase retention analytics.

Run the room

Operations, staff tools, and reporting

Orders, refunds, resend confirmation, internal notes, attendee exports, discount code management, and waitlist actions.
Browser-based QR check-in with dedicated tokens, event-level check-in stats, comp admission, and staff-safe access separation.
Analytics dashboards for revenue, event performance, referrals, cohort retention, and campaign-driven sales.
Diagnostics, failed-job queues, retry tools, reconciliation reports, audit trails, alert checks, and event templates for repeat launches.

Own the platform

Provisioning, white-labeling, APIs, and infrastructure

Company provisioning, suspend/activate controls, discover sync, and platform-wide reporting from a dedicated operator admin.
Custom domains or subdomains, brand colours, fonts, logos, CSS overrides, homepage settings, event page settings, and branded email senders.
Per-company Bunny database isolation, encrypted credentials, rate limits, idempotency, signed webhooks, hardened headers, and rotatable secrets.
Headless JSON APIs for public storefronts, admin apps, check-in, discover, webhooks, and internal automation, plus an optional Laravel self-serve billing layer.

✓Deploy once, serve unlimited clients
✓Isolated database per client — not row filters
✓0% taken from ticket sales, ever
✓Revenue Intelligence now live
✓White-label down to the last pixel

Just shipped · April 2026

Your client rings on a Tuesday afternoon. “Which email got the most sales last month?”

Before Revenue Intelligence, that’s a 45-minute exercise: pull the campaign export, cross-reference with the orders table, calculate attribution by hand, send a CSV with six caveats. With it, the answer is on their dashboard before they’ve finished asking.

Campaign attribution ties every order to the campaign that drove it. Cohort retention shows month-on-month repeat purchase rates. The CRM segments the entire audience automatically — new, repeat, high-value, lapsed, at-risk. Every client gets real marketing intelligence, not just a sales total.

Every order tied back to the campaign that drove it
18-month cohort retention heatmap, per event organiser
Auto-calculated audience segments — no setup required
Blast any segment with a targeted email from your dashboard
All data lives in the client’s own isolated database

Revenue Intelligence deep dive →

From campaigns

£12,640

↑ 34% vs prev period

Attribution rate

71%

↑ 12pp vs prev period

Audience segments

High value

234 people →

Repeat attendees

892 people →

Lapsed (90+ days)

341 people →

At risk

89 people →

White-label

When their customer buys a ticket, here’s what they see.

The client’s logo. The client’s domain. The client’s brand colour on the checkout button. A confirmation email from the client’s sending address. A QR ticket that matches their event design. Not a single trace of a third-party platform anywhere — not even ours.

That’s the product you hand to your client. Something that’s entirely, visibly theirs — built on infrastructure you control, at a price you set.

Custom domain or subdomain per client — a single CNAME record is all it takes
Brand colours, fonts, logo, and full CSS override per client
Confirmation and reminder emails from the client’s own Mailgun domain
Per-client Stripe or SumUp — revenue goes straight to them
QR tickets and check-in pages styled to match the event

White-label features →

tickets.riverside-events.co.uk

Riverside Events

tickets.riverside-events.co.uk

Summer Jazz Festival — General Admission

£38.00

Your details

Pay £38.00 with Stripe

🔒 Payments go directly to Riverside Events — we never touch client money

One platform. Your way of running events.

From the first booking to the last guest through the door.

For venues & promoters

Publish events, sell directly through your own payment account, and keep orders, tickets and check-in together.

For schools & classes

Manage terms, deposits, family accounts and attendance, with the information staff need for each session.

For agencies

Give every client an independent workspace and branded experience, with isolated data and API access on the Agency plan.

Brief on Monday. Live on Monday.

Here’s the path from a new workspace to your first event.

You provision the company

Enter the client’s company name and subdomain. The platform creates their isolated database, runs the full schema, seeds admin credentials, and returns a live login link. Nothing else needs to happen on your end.

The client sets up their brand — no developer needed

They log into their own admin dashboard, set brand colours, upload their logo, configure their email sender domain, and connect their Stripe or SumUp account. The ticketing site updates immediately. You don’t need to be involved.

They create an event. They’re selling tickets.

Add ticket types, set pricing and capacity, hit publish, share the link. Stripe payments, branded QR confirmation emails, drip campaign automation, and on-the-door check-in all work immediately — nothing to configure, nothing to wait for.

Full technical walkthrough →

The maths are surprisingly good.

You set your own pricing. We charge a flat fee per company. Every new client scales your revenue without adding infrastructure cost.

Example below uses £249/mo as your charge to clients on the Pro plan (£149/mo). Adjust to match your pricing.

Your charge to client (example) £249 / mo

Platform cost (Pro plan) −£149 / mo

Your gross margin per client £100 / mo

10 clients £1,000 / mo

20 clients £2,000 / mo

Platform fees only — clients’ ticket revenue goes directly to them. We take 0%.

Who’s it for?

If you manage event clients, brands, venues, or an event portfolio, this was built for you.

🏢

Digital agencies

Add white-label ticketing as a service line to every event client you have. One platform fee per client. You set the margin. You own the relationship.

🎪

Event management companies

Run it as your own ticketing product. White-label it completely — your name, your pricing, your contracts. Built on infrastructure you control.

⚡

SaaS founders

Building something in the events space? The platform is entirely API-first. Use it as your backend. Swap the frontend for any stack you prefer.

🏛️

In-house event teams

Multiple brands or departments? Provision each as a separate company. Isolated data, separate configuration, one platform to manage them all.

Simple, transparent pricing

One flat fee per client company. No per-ticket cut on our end. No revenue share. Your payment provider’s fees are between you and them — we’re not in the middle.

Starter

Free to get started

✓ Unlimited events
✓ Custom subdomain
✓ Stripe or SumUp
✓ QR code check-in
✓ Discount codes
✓ Drip email campaigns
— Custom domain
✓ Revenue Intelligence
— Priority support

Get started

Introduce Velerenne at your next client briefing.

We’ll walk you through the full platform, the white-label model, and exactly how fast a new event brand can go live under your control.

Contact the house → Explore all features

Launch the event brand they remember. Own the system that runs it.